§ Field Guide · How it works

From Reddit noise
to demand signal.

TrackDemand follows a simple operating loop: listen to the right places, match the right language, score what matters, synthesize the patterns, and act before the signal goes cold.

~ / operating-loop● live
$01Listensubreddits + queries
$02Matchboolean + semantic
$03Scoreintent · rationale
$04Synthesizecluster · theme
$05Actreply · route · draft
$06Learntune · backtest

✶ The Operating Loop

Six steps. One demand workflow.

01Step 01 · Listen

Define what you actually care about hearing.

Pick subreddits, keywords, competitors, and exclusions. Compose real queries with boolean logic, intent labels, and negative keywords — and test them against 30 days of history before a single notification fires.

  • Keyword groups labeled Buyer · Research · Competitor · Brand
  • Boolean + negative keywords kill noise at the source
  • Subreddit allow / deny lists per workspace
  • Query sandbox replays the last 30 days of Reddit
Listen
Setup · Query sandboxapp.trackdemand.ai

Tracker · Shopify checkout pain

("shopify checkout" OR "shop pay") AND (broken OR stuck OR "won't load")
NOT (hiring OR resume)
r/shopifyr/ecommercer/smallbusinessr/entrepreneur− r/jobs
Sandbox · last 30 days✓ 142 hits · 91% above score 2
02Step 02 · Match

Pull only the threads your query language describes.

TrackDemand watches Reddit in near real time, evaluating new posts and comments against every active tracker. Boolean handles the obvious. Semantic match catches the ones worded differently — "card data security" when you tracked PCI.

  • Streaming ingest across posts and comment trees
  • Boolean exactness for high-precision tracking
  • Semantic similarity for paraphrased questions
  • De-dup: one thread, one card, all matched chips
Match
Live wire · Matchesapp.trackdemand.ai
r/shopify · 12mboolean

Shop Pay stuck on loading after iOS update

r/ecommerce · 37msemantic

Customers complain my cart freezes at payment step

r/smallbusiness · 1hboolean

Anyone else seeing checkout errors this week?

r/shopify · 2hsemantic

Cart abandonment spiked — checkout broken?

streaming · 1,284 evaluated last hour · 17 kept
03Step 03 · Score

Sort buyer intent from background chatter.

Every match is scored 0–4 with rationale in plain language. The AI suggests; you accept or override; the workspace learns. Intent classification splits buyers asking for tools from people complaining from people doing research.

  • 0–4 intent score with one-line rationale per thread
  • Classes: Buyer · Pain · Research · Competitor · Brand
  • Override anything — your scores train your workspace
  • Filter, snooze, or auto-route by score and class
Score
Inbox · Scoringapp.trackdemand.ai
r/shopify · u/storeowner_42 · 38mScore · 4/4 · Buyer

My checkout has been broken for 3 days and Shopify support is useless. Looking for a third-party monitor that will alert me the moment cart pages fail. Budget ~$50/mo.

AI rationale · OP explicitly requests a tool, names a budget, and signals urgency. Buyer intent.
01234press 1–4 to override
BuyerPainResearchCompetitorBrand
04Step 04 · Synthesize

See the patterns, not just the pings.

Select 50, 500, or 5,000 threads and TrackDemand clusters them into themes with verbatim quotes attached. Demand research from raw threads — not just another alert pipe.

  • Theme clusters with thread counts and example quotes
  • Question miner surfaces "how do I…" patterns
  • Verbatim language for headlines, ads, docs, FAQs
  • Save clusters as living research boards
Synthesize
Research desk · Clustersapp.trackdemand.ai
Checkout reliability38 threads

"Cart freezes on the payment step about 1 in 10 times."

Shop Pay outages22 threads

"Shop Pay was down for 4 hours — lost $3k in sales."

Mobile-only failures14 threads

"Desktop works fine but iOS Safari can't complete checkout."

Support frustration11 threads

"Shopify support told me to clear cache. That's it."

05Step 05 · Act

Reply, route, draft — never lose the thread.

Every signal gets the actions you'd otherwise paste into ChatGPT. Draft a reply in your house voice, file as a content idea, push to your CRM, or share inside a weekly report. Replies stay drafts — TrackDemand never posts for you.

  • Per-thread actions: Summarize · Draft · Extract pain · Find similar
  • Saved personas keep AI output on-voice
  • Sock-puppet guardrails: account age, subreddit rules
  • Webhooks + CSV for HubSpot, Slack, Notion, Linear
Act
Alert · Draft replyapp.trackdemand.ai

Persona · Founder, helpful, non-salesy

We saw the same thing last quarter — turned out to be a Shop Pay edge case on iOS 17. Quick test: open in private mode on mobile. If it works there, it's almost certainly a cookie / script-order issue. Happy to share the checklist we used.

3 sentences · 44 words·✓ account age · ✓ subreddit rules
06Step 06 · Learn

Tune what works. Retire what doesn't.

TrackDemand tracks which queries, subreddits, and themes actually produce replies, leads, and content — and which just produce noise. Backtest changes before you ship them.

  • Per-query precision and signal-yield over time
  • Subreddit heatmap weighted by lead score, not raw volume
  • Reply ROI: upvotes and DMs on threads you engaged
  • Backtest query edits against 90 days of history
Learn
Analytics · Signal yieldapp.trackdemand.ai
QueryPrecisionReplied
shopify checkout pain91%38
pci compliance buyer84%22
klaviyo competitor mentions67%14
headless commerce research52%9
Last 30 days · 1 retired query · 2 new candidates

◇ One engine · Three product paths

The same workflow powers Leads, Research, and Reports.

Leads

Threads worth replying to.

High-intent buyers asking for tools, comparing options, or describing the exact pain you solve.

  • Buyer intent inbox
  • Reply drafts in your voice
  • Route to CRM or Slack
Explore Leads
Research

Voice-of-customer at scale.

Theme clusters and verbatim quotes that tell you what your market actually says — in their words.

  • Pain-point clusters
  • Question miner
  • Saved research boards
Explore Research
Reports

Weekly demand intelligence.

A weekly brief: what moved, what rose, what's worth reading — sent to you, your team, or your client.

  • Movers this week
  • Rising questions
  • Shareable client digests
Explore Reports

▣ Example workflow

Example: Shopify checkout monitoring.

A solo founder selling a checkout health monitor for Shopify stores. Here's what one workspace looks like, end to end.

01 · Input

Subreddits + queries

r/shopify
r/ecommerce
r/smallbusiness
r/entrepreneur
"checkout broken" OR "shop pay down" OR "cart freezes"

02 · Engine

Listen → Match → Score → Synthesize

  • threads evaluated / wk10,432
  • matched312
  • score ≥ 347
  • buyer intent18
  • themes surfaced4 clusters

03 · Output

What lands in the workspace

  • Leads · 18 buyer-intent threads with drafted replies
  • Research · 4 pain clusters with 60+ verbatim quotes
  • Reports · Weekly brief with movers + 3 content ideas
Hours saved / wk · ~12

✦ What makes it different

Not another alert inbox.

Alert tools tell you something matched. TrackDemand tells you what matters, why it matters, and what to do about it.

CapabilityAlert toolsTrackDemand
Real-time matchingEmail firehoseStreaming inbox + de-dup
Intent scoringNone0–4 score with rationale
Semantic matchingExact keyword onlyParaphrase + concept match
SynthesisOne thread at a timeCluster across hundreds
Reply workflowCopy-paste to RedditDrafts in your voice + guardrails
ReportingInbox archiveWeekly briefs for team or client
Feedback loopTune query manuallyBacktest + signal yield analytics

◆ Get started

Build your first
demand workspace.

Start with a product, a market, a competitor, or a client. TrackDemand will help you find the Reddit conversations worth reading.

  • 14-day full access. No credit card.
  • Bring your own keywords — 90-day backfill on connect.
  • Cancel anytime. Export everything (JSON, CSV).