TrackDemand Research

TrackDemand Research

Turn Reddit into voice-of-customer research.

Cluster pain points, mine the exact language your market uses, collect repeated questions, and see what people actually say about you and your competitors — without reading hundreds of threads by hand.

No credit card · 14-day full access · Sample workspace included

◆ How the system works

Track sources Clean noise Score signal Human review Act

01Track sources

Subreddits, keywords, competitors, brand terms, pain phrases, and product categories.

02Clean noise

Negative keywords, dedupe, repeated-author checks, low-signal filters, and source context.

03Score signal

AI classifies buyer intent, pain, competitor mentions, recurring questions, urgency, and fit.

04Human review

Rate matches, change status, save notes, reject bad ones, and tune future workspace scoring.

05Act

Reply draft, saved research board, weekly report, PDF, markdown, shared link, or export.

◆ What you get

Everything you need to turn messy Reddit conversations into organized market research.

Theme and pain-point clustering

Group related threads into recurring themes so you can see what the market keeps coming back to.

Question mining

Pull repeated questions from your space. Use them for landing page copy, FAQs, guides, and onboarding.

Competitor and brand mentions

Track when you or competitors come up — and whether the sentiment is positive, frustrated, or curious.

Language snippets

Save verbatim phrases your customers actually use. Real words beat polished marketing copy.

Saved research boards

Pin threads, quotes, questions, themes, and competitor notes into boards by product, market, or client.

Export to your stack

Push themes and quotes to Notion, Linear, markdown, CSV, or your product planning workflow.

◆ Workflow

How a typical week looks.

01Listen

Set the topic

Track a market, product category, or competitor — not just your brand.

02Cluster

Group the signal

Threads collapse into themes, questions, complaints, and competitor mentions.

03Mine

Pull verbatims

Save the quotes worth keeping. Tag them by theme, persona, or feature.

04Apply

Ship the research

Export to a brief, hand off to design, or paste into your landing page.

◆ Product diagram

From threads and comments to a saved research board.

Threads cluster into themes. Themes surface quotes and questions. You curate the rest.

01Threads + comments

Public Reddit conversations across your tracked sources.

02Themes

AI-suggested clusters you can rename, merge, or split.

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03Quotes

Verbatim language pulled from real users.

04Questions

Repeated questions you can turn into content or FAQs.

05Research board

Pinned themes, quotes, questions, and competitor notes.

06Export

Send to your stack when it's ready.

NotionLinearMarkdownCSV

◆ Who it's for

Built for teams who need market signal before they write, design, or build.

Product marketing

Mine objections, jobs-to-be-done, and competitor complaints from real conversations.

Product and UX research

Find recurring workflow pain in your category before you commission a formal interview study.

Content and SEO

Build content from the questions your market is already asking every week.

◆ Common questions

Is this different from a survey tool?

Yes. Surveys ask people what they think. Reddit shows you what people complain about, recommend, compare, and ask when nobody is prompting them.

Can I share research with my team?

Yes. Save boards by topic, product, competitor, or client, then export the useful parts.

How do themes get created?

AI proposes clusters from your tracked threads; you rename, merge, or split them. The themes belong to your workspace, not a generic taxonomy.

Does it work for niche markets?

Yes — niche markets are where Reddit is most valuable. Smaller subreddits often produce the highest signal-per-thread.

TrackDemand Research

Stop guessing what your market wants.

Turn months of Reddit threads into a clean, themed research surface you can actually act on.